ASUS and ROG UK are partnering with UK retailers to bring 'Christmas In July', a month-long promotion of deals across the breath of consumer technology including mainstream and enthusiast favourites. July is set to be a busy month for upgrades due to new PC hardware releases and so savings on complementary components could help keep those budgets down, or push your new system spec into into the next performance bracket. Monitors, keyboards, routers and more are all featured among the deals, while laptops and other systems are stand-alone alternatives.

Participating in this promotion are some of the biggest names in UK technology online retail: SCAN, Box, Ebuyer, Overclockers, Aria, CCL, CyberPower and Laptops Direct. Not all retailers stock the same ASUS/ROG components, so be sure to shop around if you don't see exactly what you're after at the first site visited. Three have special landing pages specifically for their deals:





Gamers in the market for a new mechanical keyboard (perhaps to go with a new system build this month) will be particularly tempted to the huge savings on ROG Claymore Red/Brown/Blue Switch models. On the other hand, although most deals feature some pretty potent savings, a handful of gaming laptops instead bundle in some welcome added value.



The majority of deals run from July 1st through to July 31st or while stocks last. The exceptions are promotional price ProArt workstation MiniPCs and the Chromebox 3 N005U/N006U models; these items will withdraw from the sale on July 14th.



All these savings are running in tandem with the worldwide ASUS Trade-Up Your Graphics program, through which you can get up to £270 off an ASUS or ROG GeForce RTX 20-series by trading away your old GPU. The selection of eligible GPUs is surprisingly wide (going as far back as the venerable mid-range GTX 660), and just as importantly a GPU from any manufacturer is eligible.